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SERVICES
Branding & Website VIP intensives
Premium brands and websites done over a matter of weeks - not months - so you can put them to work and start seeing returns now.
Don't just create a brand
create an experience
If you are like many of my clients, you aren’t starting from scratch. You have things that are working.
But sometimes it takes digging into the strategy to dial it in and create a cohesive, three-dimensional experience for your perfect-fit client.
That’s what I do for you.
"Design is a journey of discovery"
I don’t copy trends from Pinterest or choose colors at random.
Together, we’ll go through a thoughtful, strategic process that captures the essence of you and your business—designed to resonate powerfully with your perfect-fit clients.
By the end, your brand and website will feel unmistakably yours. You might even think, “Of course, this is my brand!”
But it takes a journey to get there.
Ready to get to work and discover your dream brand and website?
Client's first reactions
I don’t do things halfway.
The devil is in the details, and the details convert.
You are hiring someone who is all in on helping you create more success in your business.
We are not messing around.
We are creating you an empire.
HOW IT WORKS
I have found that a successful project starts with a detailed and thoughtful process. I’ve created a framework called my 3-D Design System that I use for both branding and website design.
It’s a two-phase, highly collaborative and detailed process where I do the work but you are involved in key decisions.
Each phase involves a period of prep and strategy, followed by two design days we set apart so we can focus on your project.
PHASE 1:
Branding
PHASE 2:
Website
"THE ENTIRE PROCESS WAS EASY, CLEAR AND SO FUN"
You're amazing at what you do, Alli! You do quality work and you made the entire process easy, clear, and were so fun to work with. I felt completely comfortable with you and knew you were giving your all to make sure I was happy and the website and brand looked great!
Katie Frantz, Home Organizer
WHO IT'S FOR
My branding and website projects are most effective for a you if you are at a particular phase of business.
Are we a perfect fit?
Let's talk ROI
When it comes to websites, it’s all math.
A well-branded and strategic website will make money if done right.
Typical conversion rates on a website are 1-3 percent. (A conversion is when someone does something on your site that you want them to do, such as buy a digital product, book a call, or sign up for a freebie).
The sad thing is, many people’s websites are not converting at all. They could convert at 5-10 percent if done right.
Just to give you a conservative example:
Your site gets 200 views per month
It converts at 1 percent, so you book 2 calls a month
Typical conversion rate of calls are 50 percent, so you book one client a month.
Imagine:
Your traffic stays the same, but we redesign your site and it increases your conversion rate to 3 percent.
So now you book six calls and three clients.
An increase of 2 percent means 24 extra clients a year. The value of 24 clients is your ROI of your investment.
Imagine what that could do for your business.
Now imagine these numbers are bigger.
So what about branding?
I could inundate you with research about how strategic brands command higher prices, see an increase of revenue by 23%, and strong visual brands have outperformed on the the S&P 500 by 219% over a decade , but instead I will tell you about Liquid Death
Liquid Death sells something that comes out of your tap - for free. Not only that, it's something many other brands sell: water.
However, they dug deep and went all in on creating a unique, eye catching brand that their ideal customers could rally around.
And it worked.
They have build a cult-like following.
Not to mention, it is now valued at $1.4 billion. Talk about ROI.
"I'VE HAD LEADS AND SUCCESS WITH IT, EVEN WITHOUT MARKETING EFFORTS"
I have really received so much positive feedback on my website! It's really so beautiful and explains my business perfectly. I have had leads and success with it, even without marketing efforts on my end - besides a social media announcement. Thank you, again. You are so talented!
Kayla Gant, Professional Services
PACKAGES
These packages can be customized to include extra elements or functionality for your website, such as a bookings app, a calendar or events feature, done-for-you copy or extra pages.
Bonuses
Here are a few extra goodies I provide with your package to make sure you get the most out of your new brand and website
Next Steps Brand Resource
for branding
This detailed guide will show you how to use your brand effectively so that you can put it to work to its fullest potential. It explains the assets included in your final brand file and how to use them.
Business card and stationary design
for branding
I'll provide these extras to help you share your brand cohesively with your clients. You'll get print-ready files, but also the editable templates that you can use to make any needed changes in the future.
for websites
Slay Your SEO Bundle - Next Steps Guide + Keyword Research Speadsheet
As part of your package, I’ll have already laid the foundation with essential on-page SEO. But since SEO is a powerful, long-term strategy, keeping it strong requires continued focus. My guide walks you through your next steps to ensure that your site starts appearing in your ideal client’s Google searches.
The spreadsheet is packed with YOUR top keywords you can use moving forward. I've already researched them for you. It includes key metrics you can use as you create content, blog topics, podcast episodes. It’s your roadmap to effective, targeted content creation.
Traffic Builder Guide
for websites
Don’t let your beautiful new site sit undiscovered. Just like a car, a website needs to be taken for a spin to show its full potential. This guide gives you actionable ways to drive traffic, helping you attract more calls and clients faster.
Combo package clients get all four bonuses!
"Definitely worth the investment"
I still can’t believe how beautifully it all turned out even now! You are definitely worth the investment Alli and I would encourage anyone who’s contemplating branding + website to go for it with you!
Anna Filipski, Anna Filipski Counseling
The perfect time is now
Don't spend any more time banging your head against a wall, hiding behind your Instagram instead of sharing your site, or booking sales calls with rounds of emails.
We can work together to create a strategy and build a brand and website that sells for you. Something that can take admin off your plate and that reflects your authority and excellence.
Imagine having a brand and website you are proud to share with your audience.
I’ve seen women go on to build thriving businesses after creating an aligned brand and website. This is available for you too.
See what clients had to say about the experience
"It's amazing. It's SO me."
It was SUCH an easy process with Alli Beck, and I absolutely love the results. It's amazing. It's SO me.
Katy Almstrom, Finance Coach
"High level, professional service"
Wow! Thank you, Alli, so much for such high-level professional service. Your work was detailed and precise. I will happily recommend your service to anyone.
Gulnara Askerova, Life Coach
You've got questions:
Have a pressing question you need answered before booking? Below is a list of the most common questions I get. If for some reason you don’t see your question, just reach out and book a strategy call here and we can talk through it.
How do I know that my site will get the ROI you talk about? You have already built a business that has reached a level of success - what makes you think fine tuning your online process won't have an ROI? There are certain design, sales, and strategy principals when put to play, work for any service-based business. Many of these occur at a detailed level. I am specialized in recognizing those elements and putting them together for my clients. That said, once we conclude our work together, it’s your job to get it out there. If you don’t bring traffic, that ROI might not occur. I provide a guide to help you do that well. I have seen clients do well with even low levels of traffic. The type of client I work with tends to be ambitious and all-in on making their business work. So they do the marketing needed of them. Even if it’s not perfect, it grows their business. I have seen again and again that a cohesive brand and strategic website make marketing much easier and help book more clients faster.
How long do these projects take? Each VIP phase can take as short as two weeks of prep, and the two-day intensive. However, we can map out the timeline to what makes sense for our schedules, what you need to gather your assets, and do your homework. It is also subject to my other client’s projects. I take a limited number of clients at a time on a first-come, first-served basis that is locked in with a deposit.
What if I don’t like what you design? I understand that design is subjective. Everyone has different styles and tastes. Because of this, it's important on the front end that I fully understand your vision for your brand or website. I have my clients fill out questionnaires so I have specific information needed to decide our brand strategy. We will also spend time talking about this as well as sharing photos so that I understand your style and vision. Then, once I have a draft, we will go through pre-determined revision rounds. This will give you the chance to make changes, request different colors, and air any concerns you have. I ask that all feedback is specific and in line with the strategy that we have set from the beginning. I guide all my clients on giving effective feedback. I want you to be honest and not hold back requests because you are afraid of asking for a change. It is my desire that you love the final product, and I will do everything I can to make sure that is the case. I have found that the thoughtful process I have curated draws out great results that my clients are happy with.
What if I need something not listed here? I would be happy to adapt your proposal to your project’s specific needs within the scope of my skill set. In our strategy call, I will get an idea of what you are looking for and then send you a proposal for that work.
How do installments work For each phase of the project, I ask for half of the project investment up front and half after before final files are delivered or a website is launched. This allows us both to be invested from the beginning, but for you not to have to worry about coming up with the full investment immediately. I am open to discussing a customized installment plan if you prefer so that you can move forward on getting an effective brand and website sooner and start the journey to getting an ROI faster.
What file types do you provide? I provide a full suite of file types needed for various uses such as print, web and social media. These include pdf, jpeg and two sizes of png and svg. I also include instructions on how and when to use them. Although it is uncommon in my industry, I do provide native files. These are the original files that I designed your logo, business cards or other assets in. Many designers choose to hold on to them so that a client has to return to make any changes in the future. But my hope is that you will return because you enjoyed working with me, not because I still have your files. I know, being on the other end of the equation, it is frustrating not to have a file available to make a slight change or export a different size.
Olivia had three new bookings from her site within weeks of launch!
Working with Alli to rebrand my website was an incredible experience from start to end! She made herself available whenever I needed to talk through design ideas and concepts, always offering her expertise with patience and genuine enthusiasm! She goes above and beyond by also providing classes to guide through the process, helping me shape not only the website but the brand as a whole! I couldn't have asked for a better partner in this process! I highly recommend Alli to anyone looking to elevate their business!
Olivia Murphy-Sweet, Sweet Swigs
